altria group

First Generation Branding and Website Design for Altria Group

Creative Lead


Redesigned the philipmorris.com web site to become Altria.com. Created a new user interface, page layout and content templates for Altria.com website, the Altria Interactive Annual Report and the Proxy Statement.

Assisted in the design of Interwoven Teamsite presentation templates, the document management system's visual format editor for data entry and publishing.

Provided concept development via page design mock-ups, html prototypes, user profiles and scenarios for pre-launch testing.

Supervised and trained staff on the use of a Digital Asset Management application for cataloguing, archiving and accessing image information.

Created the Digital Brand Design Styleguide documents for the Altria.com website, the Annual Report and the Proxy Statement.

Maintained oversite of page design and image production per content updates.

Documented site-wide quality assurance for visual design and layout on a quarterly basis.